Who this is for
Owner-led MSPs that support healthcare practices: great at IT, short on time for marketing. Other MSPs serving compliance-heavy businesses are welcome too.
- You run or lead sales at an MSP or IT service company, roughly 5-50 people.
- You support medical practices, clinics or dental offices (law firms and other compliance-heavy clients count too).
- Most new clients come from referrals, and you want a steadier pipeline.
- You can take a sales call within a day or two of a meeting being booked.
- You want guaranteed results or to pay only per meeting from day one.
- You already have a full-time marketing team or agency.
- You're a franchise location whose marketing is set by headquarters.
What I do
Three pieces that work together. Each one is judged by whether it books qualified meetings.
Email appointment setting
- A target list built and checked by hand
- Short, personal emails written from each prospect's public information
- Separate sending domains, so your main domain stays clean
- Follow-ups, reply handling and meetings booked into your calendar
Content in your voice
- 2-3 posts a week drafted from a short monthly interview with you
- Real stories, tips and local proof, not generic tech news
- You approve and post them yourself (no automation tools)
Conversion fixes
- Clear service pages that say who you help and how
- Proof up front: reviews, certifications, case studies
- One clear call to action and a booking link
- Speed fixes and contact-form tracking
Why me: I work in healthcare IT support
In my day job I give hands-on support to physicians and clinical staff: keeping workstations, printers and EHR access working, and handling the "who do I call" moments when something breaks.
That's what practice managers and physicians care about when they pick an IT partner: uptime, HIPAA, fast response and someone they trust. Your emails, posts and pages should sound like you understand that, because you do. I write them that way.
You know IT. I know how your clients experience IT, and how to turn that into booked meetings.
What counts as a qualified meeting
Written into every agreement, so we measure the same thing. A meeting counts when all of these are true:
Right person
An owner, executive, practice or office manager, or IT lead.
Right company
Matches the industry, size and service area we agree on.
Real need
A current IT pain or change coming up, such as an unhappy provider, growth or a new office.
They show up
A scheduled call of at least 15 minutes. No-shows don't count; I try one rebook.
How it starts
Free marketing audit
I review your website, Google Business Profile and how prospects find you, then send three specific fixes. No charge, no obligation.
15-minute call
We go through the audit, your ideal clients and your service area, and decide together whether this is a fit.
90 days of work
Sending domains warm up while we build your list and fix your site, then outreach and content run, with plain-language reports on what was sent, who replied and what got booked.
Founding-client offer: 90 days
I'm taking on a small number of founding clients at a reduced founding rate, in exchange for honest feedback and, if the results earn it, a short case study.
- 90-day engagement covering outbound, LinkedIn content and website fixes
- Setup fee waived
- A meeting target agreed up front
- You can leave after day 60 if fewer than 2 qualified meetings have been booked
- You own your domains and your prospect list
A target, not a guarantee: results depend on your offer, market and how quickly you follow up. Sending tools and any ad spend are paid directly by you.
Start with the free audit, or book a call if you'd rather talk first.
Request your free marketing audit
Tell me where to look. Within a few business days you'll get a short written review covering:
- your website's message, proof and call to action
- your Google Business Profile and reviews against nearby competitors
- whether a practice manager would see you as a healthcare IT specialist
- three specific fixes, in priority order
I only use what you send here to do the audit and reply to you. No list sharing, no automated sequences.